Navigating the Sale of a Business
20 October 2024

Some Key Considerations

Selling your business involves many steps, from evaluating assets to securing necessary consents. This article explores some of the key aspects of selling a business, focusing on tangible vs. intangible assets, the role of goodwill and restraint of trade, the importance of landlord consent and lease assignment, and possible tax implications for you. 


Tangible vs. intangible assets 

When selling your business, it’s essential to distinguish between tangible and intangible assets. Tangible assets are physical items that the business owns, such as machinery, equipment, inventory, and real estate. These assets are relatively straightforward to value because they have a clear market price and can be sold independently. 


Intangible assets, on the other hand, do not have a physical presence but are crucial to the business’s value. These include intellectual property (like patents and trade marks), brand reputation, customer lists, and goodwill. Goodwill represents the business’s reputation and customer relationships, which can significantly enhance its value. Unlike tangible assets, intangible assets can be more challenging to quantify, but they are often what makes a business attractive to potential buyers. 


The role of goodwill and restraint of trade 

Goodwill is an important component in the sale of a business. It reflects the value of the business’s brand, customer base, and overall reputation. When a business is sold, the buyer often pays a premium for this goodwill, recognising that it can lead to future profits. 


To protect this investment, buyers typically include a restraint of trade clause in the sale agreement. This clause prevents you, as the seller, from starting a competing business within a specified area and timeframe. The reasoning for this is to ensure that you don’t undermine the value of the goodwill by drawing customers away from the new owner. The restraint of trade must be reasonable in scope and duration to be enforceable, balancing the buyer’s need to protect their investment with your rights to earn a livelihood. 


Landlord consent and lease assignment 

Another crucial aspect of selling a business is dealing with leased premises. If the business operates from a leased property, the lease agreement must be assigned to the new owner. This process requires the landlord’s consent, which is not always straightforward. 


Landlords typically require the new tenant to meet certain criteria, such as financial stability and a good track record. The lease assignment process usually involves providing references for the prospective tenant, evidence of their financial viability, and sometimes paying the landlord’s legal fees. It’s important to review the original lease agreement to understand the specific requirements and ensure that the landlord’s consent is obtained in writing. 


Failure to secure landlord consent can jeopardise the sale, as the new owner may not be able to operate the business from the same location. Therefore, it’s advisable to start this process early and work closely with your legal advisors to navigate any potential hurdles. 


Tax implications 

When selling a business in New Zealand, it's important to understand the tax implications. The tax treatment varies between asset and share sales, with each type of asset potentially being taxed differently. Depreciable assets like machinery may have tax implications related to depreciation recovery, and the sale of goodwill and other intangible assets may have specific tax considerations. Obtaining professional tax and accounting advice early in the sale process can help ensure these assets are correctly valued and reported. 


Additionally, Goods and Services Tax (GST) may apply depending on the sale structure. It’s crucial to determine if the sale is a going concern, as this affects GST treatment. Given the complexity of tax regulations, working with legal and tax professionals is essential to navigate the specific requirements and ensure compliance with all tax laws. 


Understanding, and taking into consideration, these key elements of your business sale can ensure a smooth transition of your business from you to the buyer. We have the expertise to facilitate a successful sale and help you maximise the value of your business. 

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12 May 2026
When a business changes hands, the headlines are usually about the sale price. But the true value of any deal is determined well before and long after that number is agreed. The steps that protect your interests and secure long-term value happen off the front page. Here are the four areas that most often determine whether a deal succeeds or falls short. Thorough due diligence Financial performance is just one part of the picture. A thorough due diligence process should examine contracts, compliance, and liabilities. Employment agreements, tax obligations, and regulatory responsibilities all need careful review. Deals can look good on paper, but if businesses have unresolved issues buried in their contracts, these issues can quickly become costly if they’re not identified early. The goal is not to tick boxes, but to uncover risks before they become your liability. Cultural and people fit A sale or acquisition isn’t just a financial transaction. It’s a human one. Misaligned values, management styles, or staff expectations are among the most common reasons deals fail to deliver on their promise. Morale, retention, and productivity all suffer when people on both sides of the transaction are not brought along carefully. Understanding how a business operates, what drives the team, how decisions are made, and what the culture expects is essential for a successful handover. Regulatory and compliance sign-offs Depending on the nature of the deal, you may need approval from regulatory bodies. This could include the Commerce Commission for competition law, the Overseas Investment Office if foreign ownership is involved, or sector-specific regulators such as the Financial Markets Authority or Ministry for Primary Industries. These processes take time and approval is not guaranteed. Engaging legal counsel at the outset keeps the transaction on track. Post-deal integration Once the sale is complete, the real work begins. Integrating systems, updating branding, and communicating with customers all require planning. If these steps are rushed or overlooked, it can lead to confusion, disruption, and lost business. Integration planning should begin before the deal is finalised, not after. Decisions about payroll, IT systems, customer communications, and supplier relationships all benefit from early attention. A well-prepared plan signals stability and protects the goodwill that makes the business worth acquiring in the first place. The businesses that get the most from a sale or acquisition are those that treat the process as more than a transaction. They invest in due diligence, manage the human dimensions carefully, address regulatory requirements proactively, and plan integration from the outset. Expert legal, financial, and operational advice, sought early in the transaction, makes this possible. Willis Legal has advised on business sales and acquisitions across a range of sectors and deal structures. We bring practical, commercially focused legal advice to every stage of the transaction. From initial structuring and due diligence through to settlement and beyond, we’re here to support our clients throughout their journey. If you are considering buying or selling a business, contact our team to discuss how we can help you achieve the outcome you are looking for.
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